FRP | Series Rebranding

Brand Identity
Brand Strategy
Logo Design
Marketing Asset Creation
Graphic Design
Brand Guidelines

The rebranding of the Formula Race Promotions Series (FRP) evolved the brand’s existing identity, created a visually consistent language across all domains, and added new elements to help scale their identity effectively.

FRP’s new logos, updated font set, and brand elements tied together what was previously a far more disjointed set of brand assets. The new visual identity takes queues from the aesthetics of the mid-90’s era, going so far as to utilize fonts that were published in the same time period. The series’ new family of elements both communicates more consistently while still capturing the retro essence of the series.

Going beyond the digital domain, the series’ new identity will soon occupy a wide breath of different locales.

One of the largest changes in the rebrand process was the series website, which saw both a visual transformation and a large structural change. Check out our separate portfolio piece dedicated exclusively to this aspect of their rebrand

You can view the series's brand in action by visiting

Start a Project

Whether you have a project on hand, would like to consult, or you’d simply like to inquire about our services, feel free to shoot us an email. If you'd prefer to schedule a call, see our contact page.

Thank you! Your submission has been received, and we will get back in touch with you as soon as possible! 
Oops! Something went wrong submitting the form. Instead, you can email us directly at
Return to Work Page