Studio Blog

Industry insights, marketing tips, company news, and our thoughts on everything that exists at the intersection of motorsports, business, marketing, and design.

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You can now subscribe to our services, with digital products to follow shortly

Our studio will now offer design subscriptions, allowing you to plug into our services at speed. Digital products such as new decks, websites, and more coming soon!

11.9.22

Ikoniqa Rebrands to Grand Prix Studio

I’m excited to announce that Ikoniqa will be officially rebanding to Grand Prix Studio

11.1.22

Big Changes Incoming for Ikoniqa by the end of 2022

The studio will be undergoing three noteable changes over the next two months as 2022 comes to a close.

10.13.22

Real Use Cases for Generative AI in Motorsports

AI programs such as Midjourney and Dall-e 2 are changing the way designers creative visually, giving rise to new use cases in motorsports

10.3.22

Motorsports Industry Survey - We want to hear from you!

We’ve put out a quick 8 question survey to help us improve our services while deepening our understanding of the market

9.14.22

Racers – Talk about your ideal sponsor’s problems…Seriously

The fastest route to attracting real partners in your motorsport sponsorship ventures is to publish content that speaks directly to their problems and denotes how you could act as a potential solution.

9.6.22

Ikoniqa Now Offering its Motorsports Design, Branding, and Marketing Services Globally

Ikoniqa Motorsports Studio will be expanding its service reach, opening the door for us to work with new teams, series, circuits, and performance brands globally from here onwards

8.11.22

The Competitive Advantage UI / UX Design brings to Motorsports

UI (User Interface) and UX (User Experience) design can be the difference between someone buying your service or product, or searching out a competitor.

6.28.22

Six Reasons why the Sahlen Six Hours at the Glen should instead be a Saturday Endurance Classic that Races Into the Summer Night

I think the Sahlen Six Hours should be held on a Saturday, with the green flag dropping at 3PM, and the checkered flying at 9PM. Here’s six reasons why.

5.17.22

Could Your Motorsports Efforts Use a Heavy Dose of Minimalism?

As if motorsports wasn’t loud enough as a sport, some feel the need to create even more noise in their marketing efforts. Here's how to fix it.

5.10.22

Designing Ourselves out of a Job – How Motorsports is benefitting from a new wave of technically proficient designers who know no limits

What previously required a developer, a UI/UX designer, and a marketing personnel is now being carried out at scale by passionate and highly invested individuals within the motorsports industry

5.4.22

Video: The Rebranding of the Formula Race Promotions Series

Learn how we evolved the FRP brand, building out a visual identity, website, and delivering a digital product that renders us obsolete.