LA Honda World Racing

Project Overview

Our work with L.A. Honda World Racing centered around bringing to life a digital identity for the team, developing and launching their new site, and creating an experience that guides users through all facets of what the team has to offer.

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Team Identity

Digital identity guidelines for web use - Using the team's existing color palette to create hierarchy among different racing classes (TCA, TC, & TCR). The frosted glass effect used throughout the site created additional real estate which we utilized to highlight team parters and convey important information in clean and professional fashion

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UI & UX Design

Inspiration for the user interface was drawn from popular racing video games as we aimed to create a familiar and inviting experience for their target prospective drivers.

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Grand Prix Studio currently manages the new website in collaboration with L.A. Honda World Racing's marketing team. View the site for yourself.

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