LA Honda World Racing
UI + UX Design
Web Management
Web Design
Digital Identity Design
Marketing Asset Creation
Brand Identity System
SEO
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61af67f43d52b271dbed5887_LA%20Honda%20World%20Racing%20Banner%201-01.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61af8f09ae046c1f4406b323_Phone%20Hand%20Mobile%20Site.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61af84e9ff0d7997b6ae3957_LA%20Honda%20World%20Tablet%20Phone.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61af5e59a15b1536241b6947_LA%20Honda%20World%20Racing%20Brand%20Identity.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0d4f314b07d8d6890dc69_Civic%20Type%20R%20TC%20Blue.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0d65439bb55393bcd54cc_Team%20Podium.jpg)
Digital identity guidelines for web use - Using the team's existing color palette to create hierarchy among different racing classes (TCA, TC, & TCR). The frosted glass effect used throughout the site created additional real estate which we utilized to highlight team parters and convey important information in clean and professional fashion
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/62156b478ba098107588611e_LA%20Honda%20World%20Racing%20UI%20UX%20Behance%20Cover.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/62156bae874af10883b3f266_Type%20R%20Specs%201.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0b06a222a0b6ddc2230a6_Type%20R%20Specs%203.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0bdc635c81bdacb9683e9_TC%20Civic%20Type%20R%20Phone%20Overlay.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0c198bb8cf3de70b107a4_TCR%20Civic%20Type%20R%20Phone%20Overlay.jpg)
Inspiration for the user interface was drawn from popular racing video games as we aimed to create a familiar and inviting experience for their target prospective drivers.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0ce7d489fb87cf9e557af_LA%20Honda%20Schedule%20Phone%20Overlay.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0d734489fb841a9e57c8f_LA%20Honda%20World%20Racing%20Team%201.jpeg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0bdc635c81bdacb9683e9_TC%20Civic%20Type%20R%20Phone%20Overlay.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/61b0c198bb8cf3de70b107a4_TCR%20Civic%20Type%20R%20Phone%20Overlay.jpg)
Grand Prix Studio currently manages the new website in collaboration with L.A. Honda World Racing's marketing team. View the site for yourself.
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