When Partstop partnered with Australia’s Borland Racing Development to sell their Spectrum branded F1600 race car and OEM parts as their official distributor in the United States, a digital stateside presence was warranted. We worked with driver and owner of Partstop, Mike Scanlan, in designing Partstop and Spectrum's U.S. brand image and website.
To maintain some semblance to Borland and Spectrum, we concluded early on that the navy blue still had to be a prominent color. To compliment the navy blue, we added a subtle baby blue and fluorescent red accents throughout the page.
The website and general function is unlike a typical e-commerce experience. This is because the market for Spectrum components in the U.S. is a very small but dedicated clientele who value the direct relationship with Partstop.
To date, the site has facilitated the sale of multiple Spectrum F1600 race cars into the North American market, as well as hundreds of Spectrum components.