Partstop Spectrum
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f9b3d624e05d6f79f25a089_Partstop%20Cover%20Image.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f9b3e2671b7fa7227b13759_Partstop%20Image%202.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f9b3f2dee75c4e5f33cda84_Partstop%20Image%203.jpg)
When Partstop partnered with Australia’s Borland Racing Development to sell their Spectrum branded F1600 race car and OEM parts as their official distributor in the United States, a digital stateside presence was warranted. We worked with driver and owner of Partstop, Mike Scanlan, in designing Partstop and Spectrum's U.S. brand image and website.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f9b40186dca7d270947ed0f_Partstop%20Graphics%201.jpg)
To maintain some semblance to Borland and Spectrum, we concluded early on that the navy blue still had to be a prominent color. To compliment the navy blue, we added a subtle baby blue and fluorescent red accents throughout the page.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f99cd6d0eaeaf3ea25118f9_Partstop%20Mobile%20Site.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f8b056320bc9a2b9e79867f_Borland%20Shop%20(3).jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f9a0a43c4998c783f8b8e3d_BRD%20Factory%20outside.jpg)
The website and general function is unlike a typical e-commerce experience. This is because the market for Spectrum components in the U.S. is a very small but dedicated clientele who value the direct relationship with Partstop.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f99f9169bb1b37034e6140e_Partstop%20Floating%20Parts%20Graphic.jpg)
To date, the site has facilitated the sale of multiple Spectrum F1600 race cars into the North American market, as well as hundreds of Spectrum components.