Precision Racing LA

‍Precision Racing LA was formed in 2022 to compete in the inaugural Toyota GR Cup Championship. Our work with Precision Racing LA encompassed the creation of the team's brand identity, website, new logo, and marketing assets.
Brand Identity System
UI + UX Design
Web Dev. & Design
Web Management
Marketing Asset Creation
Brand Guidelines
Graphic Design
Logos & Marks

The team's new website was designed to communicate the team's value to perspective drivers, with the goal of generating inquiries prior to the 2023 racing season. As theGR Cup kicks off, the site will evolve into a hub for all media, news, and team information.

The team's brand identity took a more literal design language approach in so far as the word "Precision" itself would direct how we went about creating the team's new logo.

From a wide breadth of variations, we narrowed in on a vanishing point style mark with a minimalistic reference to a race circuit and rumble strip.

Precision Racing LA is an in-house pro racing team based in Los Angeles, California. The team will debut in the 2023 Toyota GR Cup. Check out Precision Racing LA's full website

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