SPYKR Motor Oil
Brand Identity System
Corporate Branding
Graphic Design
Rendering
Logos & Marks
Livery Design
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f48cfad45df143be4a76959_SPYKR%20Project%20Cover.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f4a3bb42dbf892483d0f411_SPYKR%20Wordmark%20Graphic.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f4a3babf24598c743cc9686_SPYKR%20Spike%20Logo.jpg)
This project was two pronged in that it involved designing a branded product and integrating it as a title sponsor of a racing team.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f580925dc51ebf0e3b70e29_Garage%20Oil%20Can%20on%20Pavement.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f57e576328cb2861c455ca2_SPYRK%20Oil%20Bottle%20HP%20Graphic.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f57e3c9f674895d96898e10_SPYRK%20Oil%20Bottle%20HP%203.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f57dfedf67489b24e897d1f_SPYRK%20Oil%20Bottle%20HP%202.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f57dff0e59ac3382758966f_SPYRK%20Oil%20Bottle%20HP.jpg)
SPYKR Motor Oil positions itself as a high performance product. The associated logo also portrays a spike moving through the text, an example of literal design language. The spike, with no surrounding text, also acts as an identifying mark for the brand.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f4a2d576238ca9ae2dcaddb_SPYKR%20Oil%20Bottles%20In%20Garage.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f4a2fbeacdb4bb2d0e07b79_Mclaren%20650S%20GT3%20Profile%20Render.jpg)
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/5f4a2f788f89840524c15293_Mclaren%20650S%20GT3%20Three%20Quarter%20Render.jpg)
We also wanted to incorporate team sponsorship into the SPYKR brand through a fictional McLaren GT3 team. For the purpose of this study, we transcribed SPYKR’s entire brand, which at the time had only communicated effectively on a oil bottle, and appropriately scaled it to work across an entire car and team equipment without losing their brand’s identity.
![](https://cdn.prod.website-files.com/5e62cb2858df441c416d2087/65515f1b4cf620b0ae51b5ac_SPYKR%20McLaren%20Graphic.jpg)
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