Sponsorship

Industry insights, marketing tips, company news, and our thoughts on everything that exists at the intersection of motorsports, business, marketing, and design.

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Motorsports Sponsorship: Move from commodity offerings into real value creation

Value creation for sponsors in motorsports - This blog explores the fundamentals of what real value creation looks like for racing sponsors.

9.14.22

Racers – Talk about your ideal sponsor’s problems…Seriously

The fastest route to attracting real partners in your motorsport sponsorship ventures is to publish content that speaks directly to their problems and denotes how you could act as a potential solution.

7.14.21

A Step Above Standard Motorsports Sponsorship Offerings – Story Telling

Beyond the standard offerings for sponsors like hospitality, team branding, social media, etc, offer to collaborate in constructing and telling a real story...

5.21.21

Why the small deals are a big deal in motorsports

In this blog, we lay out five reasons why the small sponsorship deals you maintain are a bigger deal than you might think.

1.30.21

Four dos and three donts when it comes to cold sponsorship outreach

There's no perfect playbook for how to reach out to a prospective sponsor, but there are definitely some things you should and shouldn't be doing

1.15.21

What does a perfect B2B sponsor look like in motorsports

The following is a fictional B2B sponsorship example we’ve created to help spark your creativity as a racer

1.10.21

What makes for a good fit when working with a motorsports sponsor?

Covering how to spot businesses that make a good fit for your racing efforts. By no means are we discouraging reaching out to as many businesses as you can, however, your first targets should fit the following criteria.