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Video: The Rebranding of the Formula Race Promotions Series

Learn how we evolved the FRP brand, building out a visual identity, website, and delivering a digital product that renders us obsolete.
Samuel Pawlak
Owner of Grand Prix Studio
May 4, 2022

In this video, I recap the rebranding of the Formula Race Promotions Series! This project was all about building a better marketing machine. This included everything from designing a far more efficient back end system, to creating a more resilient brand identity for the series. It was all way too much fun.

Learn more about the project - https://www.ikoniqa.com/work

Check out the FRP website - https://www.racefrp.com/